Module 5: Emails
Click on the tabs below to access this Module's Resource Links and Downloads
- Course Home
- Next: Module 6
- Previous: Module 4
- Module 5 Worksheet Download: List of 18 Emails You Need to Send
- PDF Download: Example of 3 emails I use in my own Challenges
Your mission, should you choose to accept it…
Writ the text for your entire email sequence for the Challenge. From the first thank you email after a member signs up for your Challenge, to the last email you send after your cart closes.
Why you need to do it:
Despite the rumors, emails are not dead and they play a big part of the communication you have with your Challenge members – before, during and after the Challenge.
A powerful email sequence can make all the difference in your bottom line. People tend to avoid taking action and making decisions unless they have to, so your email sequence needs to keep them motivated and on track during the Challenge, and help them make a decision about your product once your cart opens.
What you actually need to do:
1. Watch the video above.
2. Download the Worksheet and the Email Examples PDF in the Module Downloads area above, and sit down to write all your emails for your own sequence.
3. You may want to add or change some of your emails during the Challenge itself based on some of the interactions and dynamics of your Challenge. For example, I often give a quick summary of the previous day, or answer some questions that people ask, in the following daily email.
4. Once you are done, head over to the Facebook group to celebrate! Yippee!
